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Retail sales surge attributed to Royal Wedding

20 May 2011
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Retail sales surge attributed to Royal WeddingUK retail sales rose in April this year, but industry experts have warned that they are likely to have been artificially boosted by the royal wedding and the spring sunshine.

Warm weather and the long bank holidays during the month are thought by the British Retail Consortium (BRC) to have pushed up purchasing, with the Office for National Statistics (ONS) reporting a 2.8 per cent year-on-year rise in volumes.

Food store sales saw expansion over the period to April 2011 for the first time in 15 months, rising by 1.4 per cent, with volumes climbing by 19.6 per cent in the non-store retailing sector.

BRC director general Stephen Robertson said, in comments that may be of interest to those concerned with demand planning and operations management, that the data should "treated with caution".

"May's growth is likely to be lower and a more realistic indication of how customers, retailers and the wider economy are progressing," he warned, noting that not all areas of the industry benefited from April's jump in sales, with household goods sales declining year-on-year last month.ADNFCR-3058-ID-800551200-ADNFCR
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