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Britons ''want customer service improvements by 2012''

20 June 2011
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Britons ''want customer service improvements by 2012''A majority of Britons (73 per cent) feel that customer service in the UK needs to improve before the 2012 Olympic and Paralympic Games take place in London.

This is the finding of a new study by YouGov, which indicated operations management across the services sector needs to improve ahead of the international sporting event in order to ensure visitors enjoy the nation's cultural and historical attractions.

Carried out for sector skills council People 1st, the poll highlighted the need for continuous improvement in this area, with 14 per cent of respondents viewing hospitality as the most important aspect to ensure international visitors enjoy their trip to the UK.

"The overwhelming recognition from the British public is that we need to get better at customer service," People 1st director Sharon Glancy remarked.

A further 2.3 million tickets are due to be made available by the London 2012 Organising Committee as part of the second round of sales for the event next summer.ADNFCR-3058-ID-800584668-ADNFCR
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