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Operations management improvements ''assist Dixons recovery''

11 July 2011
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Operations management improvements ''assist Dixons recovery''In the wake of the recession, electrical chain Dixons Retail has improved its fortunes through a series of logistics and operations management improvements.

This is according to the business's chief executive John Browett, who explained to the Telegraph that he has managed to ensure the group's underlying pre-tax profits have held steady despite the economic climate as a result of an ambitious turnaround programme.

Head of the firm, which owns brands such as Currys and PC World, he stated that he has employed measures including closing some stores, amalgamating some stores into megashops, enhancing product ranges and investing in staff training.

In an interview with the newspaper, Mr Browett explained: "What really drives me is if I can see I can make a difference and I saw that I could do something different with Dixons."

Having joined the company from Tesco as the recession commenced in 2007, he said that enhancing quality of service has been key to the revival during the economic slowdown and he remains positive about the future.

This is in spite of a new report from PricewaterhouseCoopers and Local Data Company indicating retailers in the UK have been shutting stores at an average of 20 per day during 2011. ADNFCR-3058-ID-800617585-ADNFCR
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