Logo Top Home  About the Institution of Operations Management  Contact Us  Shopping Basket  Member Login  Forum 
Institute of Operations Management
Membership Education and Training Events Learning Resources Journal and News Members Only
 
Search Options
Click here to Search the Website
Join the IOM Today
Find us on LinkedIn
Read about APICS
Operations Management News RSS feed Why not subscribe to our RSS feed of IOM News?

Car manufacturers ''marketing green cars as cheaper to run''

4 May 2010
Add to: Digg Add to: Del.icio.us Add to: Facebook Add to: Furl Add to: Google Add to: Live Spaces Add to: MySpace Add to: StumbleUpon Add to: Twitter
Car manufacturers ''marketing green cars as cheaper to run''Car manufacturers are increasingly looking to produce environmentally-friendly vehicles - not for the good of the planet but for price efficiency.

According to Will Powell of Cleangreencars.co.uk, companies have worked out that the recession prompted motorists to look at green cars as vehicles which were cheap to run.

Now manufacturers are apparently marketing ecologically-conscious motors as such, rather than focusing on their planet-friendly credentials.

Mr Powell pointed out the recession took its toll on car businesses, so it makes sense they are hoping to recoup their losses through taking advantages of the lower costs of ecological vehicles.

However, these motors are often more expensive to buy because of the different technology employed in their manufacturing, he added.

Mr Powell''s comments come as a survey by Carmony.co.uk revealed that 84 per cent of car customers said price was their deciding factor, while there was an increase in those who named themselves as indifferent about the environmental impact of a vehicle.
ADNFCR-3058-ID-19757977-ADNFCR
Bookmark this Article Link to this Article Subscribe to the IOM Newsletter Send this Article to a Friend/Colleague

Related News

Awards honour health and safety continuous improvement
21 May 2012
Health and safety continuous improvement policies have been rewarded with prizes at the RoSPA Occupational Health and Safety Awards 2012.
Manufacturers ''need practical support''
16 May 2012
A majority of manufacturers are uncertain the government has the right strategies for growth in the sector.
Manufacturers ''need practical support''
16 May 2012
A majority of manufacturers are uncertain the government has the right strategies for growth in the sector.
Sheffield manufacturer honoured for continuous improvement
15 May 2012
An equipment firm in Sheffield has received an award for its operations management and business gains.

Link To This Article

Copy and Paste the following HTML into your page.
 

The Institute of Operations Management, CILT(UK), Earlstrees Court, Earlstrees Road, Corby, Northants NN17 4AX.
Tel: 01536 740105. Fax: 01536 740101. Email: info@iomnet.org.uk
    © 2012, The Institute of Operations Management.     Help |  Site Map |  Legal Disclaimer |  Privacy Policy Designed By ZARR