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Call for overhaul of UK manufacturing''s image

17 March 2010
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Call for overhaul of UK manufacturing''s imageThe image of the UK''s production sector needs to be revamped in order to modernise it and media stereotypes need to be challenged, it has been suggested.

According to a new report by thinktank Policy Exchange, industry is often perceived as a "bad news" story and depicted by London-based mass media as a part of the economy that is "dying, old fashioned, badly paid and unpleasant to work in".

The Innovation and Industry: A Manifesto for Manufacturing study advocates a new image for production, noting that the UK''s is the sixth largest production power in the world with output rising steadily until the global downturn.

Published in the wake of the recent purchase of Cadbury by US food giant Kraft, the report calls on the government not to intervene in bids for UK businesses by foreign entities, but instead to defend them in the interests of an open economy.

Operations management professionals may also be interested in recent comments made recently by head of programmes at the Manufacturing Institute Adam Buckley that manufacturing is "critical" to ensuring the British economy recovers from the effects of the financial crisis and the recession.ADNFCR-3058-ID-19674070-ADNFCR
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