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Manufacturing management ''including services alongside products''

26 July 2011
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Manufacturing management ''including services alongside products''The UK's manufacturing industry is adding services to products in order to make businesses more successful, it is claimed.

Professor Andy Neely, director of the Cambridge Service Alliance, explained that as part of continuous improvement strategies companies are looking at new ways of adding value for their customers.

The expert said in a Cambridge Judge Business School podcast that "servitisation" is a growing trend in the sector and a way of innovating to remain competitive, with services including maintenance support, consultancy, design, development and through-life maintenance.

"What we've seen in many developed economies is manufacturing firms saying they can't compete just by selling products," he stated, adding that organisations are looking to deliver a "total solution" to customers.

In addition to Mr Neely's comments, operations management specialists may also be interested in the fact that manufacturing is the latest focus of the government's Red Tape Challenge, which aims to reduce the level of regulation faced by UK businesses.ADNFCR-3058-ID-800633988-ADNFCR
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