Logo Top Home  About the Institution of Operations Management  Contact Us  Shopping Basket  Member Login  Forum 
Institute of Operations Management
Membership Education and Training Events Learning Resources Journal and News Members Only
 
Search Options
Click here to Search the Website
Join the IOM Today
Find us on LinkedIn
Read about APICS
Operations Management News RSS feed Why not subscribe to our RSS feed of IOM News?

Jewellery industry ''forced to undertake demand planning''

11 February 2011
Add to: Digg Add to: Del.icio.us Add to: Facebook Add to: Furl Add to: Google Add to: Live Spaces Add to: MySpace Add to: StumbleUpon Add to: Twitter
Jewellery industry ''forced to undertake demand planning''Demand planning has had to alter within the jewellery industry in order to keep track of trends.

That is the suggestion of Clarke Manufacturing, which said an increased focus can be seen on disposable items because this is what consumers want.

The firm's Simon Clarke was speaking at the Birmingham Jewellery Show and he noted demand for disposable fashion has come at the expense of "timeless and beautiful" items.

As such, jewellery manufacturers may have had to centre their demand planning strategies on this growing trend.

"There is a trend towards pearls and rosaries are an interest. Holly Willoughby has been wearing sovereigns in sovereign mounts and so we have had a cluster of phone calls about that, which is interesting," he stated.

Furthermore, many people only buy jewellery to wear once.

Demand planning may also focus on the Guild of Jewellery Designers trend reports.

The spring/summer 2011 one noted that large pieces of jewellery - such as cocktail rings and cuffs - continue to be popular with consumers. ADNFCR-3058-ID-800400630-ADNFCR
Bookmark this Article Link to this Article Subscribe to the IOM Newsletter Send this Article to a Friend/Colleague

Related News

Manufacturers ''need practical support''
16 May 2012
A majority of manufacturers are uncertain the government has the right strategies for growth in the sector.
Manufacturers ''need practical support''
16 May 2012
A majority of manufacturers are uncertain the government has the right strategies for growth in the sector.
Sheffield manufacturer honoured for continuous improvement
15 May 2012
An equipment firm in Sheffield has received an award for its operations management and business gains.
Operations management ''should make use of energy efficiency savings''
14 May 2012
Companies could enhance productivity and employee engagement by implementing green initiatives, it is claimed.

Link To This Article

Copy and Paste the following HTML into your page.
 
The Institute of Operations Management, CILT(UK), Earlstrees Court, Earlstrees Road, Corby, Northants NN17 4AX.
Tel: 01536 740105. Fax: 01536 740101. Email: info@iomnet.org.uk
    © 2012, The Institute of Operations Management.     Help |  Site Map |  Legal Disclaimer |  Privacy Policy Designed By ZARR