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Sony announces green operations management targets

8 April 2010
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Sony announces green operations management targetsA series of new goals aimed at achieving a zero environmental footprint by 2050 have been unveiled by Sony.

The global electronics firm has launched its Road to Zero strategy and a series of mid-term targets to 2015 that will help it to achieve this end.

Under the ambitious plans, operations management will be impacted as the company looks to achieve carbon neutrality, zero waste and reduce its usage of finite materials in the production process.

Sir Howard Stringer, Sony President and Chief Executive, declared: "From the development of new materials and energy-efficient technologies, to the introduction of better processes in manufacturing and production, we will work aggressively to meet the ambitious targets."

He added the firm also wants to set an example to other businesses, with 2015 goals including a ten per cent cut in product mass, a drop of 30 per cent in energy consumption and a 50 per cent reduction in waste generation.

In January, Panasonic committed to reduce the level of greenhouse gases for which it is responsible by 50 per cent compared with 2006 levels by 2018 through a programme of continuous improvement.ADNFCR-3058-ID-19709905-ADNFCR
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