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New IOM brand launched!
2 July 2008
The IOM’s Marketing team has been hard at work developing smart, eye-catching materials for the new IOM brand. We showcased our banner stand at The Logistics Event 08 in Birmingham last week and received some great feedback. The brand is themed around manufacturing and processes in nature with the dual themes of ‘Making something amazing’ – presenting honey bees as nature’s manufacturers; and ‘Making processes flow’ – which focuses on a complex river network flowing into a lake.
The overall result is bright, bold and effective. For national exhibition and event attendance, this is complemented by some clever promotional give aways – tiny jars of IOM-branded honey and IOM-branded bottled water!
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