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Leading retailers put their heads together to better serve older age consumers

7 January 2008
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The Help the Aged engage business network will host the ‘What Older People want and expect from the High Street’ seminar on 17th January in central London W1 (1). Senior representatives from Help the Aged, Marks & Spencer, BT and B&Q will explore how to meet the needs and expectations of the growing number of older age consumers. The focus will be on much-needed age-positive improvements to goods and services and also ways to reach the sought-after 'silver pound'.

BT has been a leading light with its Inclusive Design Toolkit. It’s Director of Communications and Inclusivity, Zoe Arden, will open the presentations by explaining how the Toolkit supports designers and those involved in product development, as well as provide a general guide to inclusive design for businesses.

In early 2008 B&Q will launch a product range that is based on the principles of inclusive design. Elaine Ross, Talent and Diversity Manager, will present the corporate rationale for launching a product range that embraces the requirements of the older consumer.

Marks & Spencer Head of CSR, Mike Barry, will describe Plan A, a five-year, 100-point plan to work with customers and suppliers to, amongst other things, trade ethically and build a healthier nation – issues very much on the agenda of older consumers.

Help the Aged will conclude the presentations by exploring its Older People's Programme. This project uses ‘mystery shoppers’ to review older people's experiences of goods and services. The presentation will outline the findings of the research, recommending much-needed improvements.

There will then be a question and answer session followed by networking opportunities.

Event: ‘What Older People want and expect from the High Street’
Date: Thursday 17th January 2008
Venue: Zoe Arden will welcome attendees to BT’s state of the art seminar facilities in central London W1
Time: 1:30 hrs to 4:30 hrs
To book, visit web site: http://corporate.helptheaged.org.uk/_corporate/engage/_engage_event.htm or contact: Nicolas Lalaguna, Business Development Manager, Help the Aged. Tel: 020 7843 1534.

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