All companies create business plans, financial plans, production plans, distribution plans and resource plans for people, materials, plant and equipment. The starting point for the development of all these plans should be marketplace demand.
As integrated business systems have evolved and developed over the last 30 years, the focus has been on supply planning, with demand planning and management not always benefiting from the attention it needs. This course is a starting point to redress the balance. It will look at the topic of demand in the context of the traditional planning loop (plan, do, check, act), emphasising the need to plan for demand to meet clear objectives. It will also incorporate measuring performance and taking action to get back on plan to meet the objectives.
Topics covered in this course will include:
- The importance of demand planning and demand management
- How to improve the demand planning process within your company
- The importance of the forecasting process
- Forecasting as part of demand planning
- The fact that demand can be managed,influenced, and adjusted
- The relevant performance measures for demand management
- What can be done to stabilise the demand and better balance demand and supply
- How improving demand planning and demand management can improve overall business performance
This two-day course is designed for all those on the sales and marketing side of the business – sales and marketing managers, account managers, demand planners and demand managers.
Supply planners will also benefit from attending this course. It can be followed up by the one-day course on Managing the Client Relationship.
Fees:
£450 – Member
£550 – Non-member
To book, contact: Judith Bentley. Tel: 01536 740166. Email: pd@iomnet.org.uk
